When you think of the umbrella group of Northern Beaches Group, think Niche: an ingredient group brand, designed for mass syndication in design, content, and new media. This entity projects and protects the intellectual property of Northern Beaches Group (NBG), by encasing its alignment, with the latest that marketing has to offer. Now that branding has caught up with premier design functionalities, Niche, can serve the public with the extensions of data, which previously were inaccessible, and now are available everywhere.